In No Rules Rules: Netflix and the Culture of Reinvention, co-founder Reed Hastings joins forces with influential business professor Erin Meyer to answer that question. What’s less obvious is how a plucky start-up like Netflix transformed itself into a billion-dollar company-one that revolutionized the entertainment industry, and captured the hearts and imaginations of millions across the globe. Unfortunately for Blockbuster, that unknown upstart grew to become the streaming giant we all know and love: Netflix. In the year 2000, Blockbuster turned down the chance to purchase a fledgling DVD rental company with its sights set on the future. In her latest book No Rules Rules, Erin Meyer teams up with Netflix co-founder Reed Hastings to reveal, for the first time ever, the unorthodox culture that made the streaming giant what it is today.
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